Post by Dilip on Nov 18, 2016 7:10:04 GMT 5.5
MUMBAI: At a time when direct-to-home (DTH) operators are aggressively adding new customers, Anil Ambani-controlled Reliance Communications’ DTH brand Reliance Digital TV has proved to be an exception. Bucking the trend, Reliance Digital TV’s subscriber base has remained stuck at 5 million for the third straight quarter. This translates to less than 6% share of the DTH market in India. Reliance Digital TV had touched the milestone of 5 million customers in December-end 2016.
Since then it has failed to add any new subscribers. Reliance Digital TV’s peers like Airtel Digital, Dish TV and Videocon d2h added 256,000, 249,000 and 230,000 net subscribers respectively during the quarter ended 30 September 2016. Reliance Communications is planning to hive off Reliance Digital TV to pare debt. Reliance Digital TV provides more than 300 channels to its customers, besides offering other value-added services. The DTH service is available at nearly 37,350 outlets across 5,650 cities in the country.
The telecom operator has leveraged its retail and distribution reach, as well as other elements of infrastructure such as wireless network to expand its DTH presence.
Since then it has failed to add any new subscribers. Reliance Digital TV’s peers like Airtel Digital, Dish TV and Videocon d2h added 256,000, 249,000 and 230,000 net subscribers respectively during the quarter ended 30 September 2016. Reliance Communications is planning to hive off Reliance Digital TV to pare debt. Reliance Digital TV provides more than 300 channels to its customers, besides offering other value-added services. The DTH service is available at nearly 37,350 outlets across 5,650 cities in the country.
The telecom operator has leveraged its retail and distribution reach, as well as other elements of infrastructure such as wireless network to expand its DTH presence.