Post by Dilip on Nov 18, 2016 20:31:00 GMT 5.5
NEW DELHI: Users of Reliance Jio 4G connections are mostly customers of Bharti Airtel, Vodafone India and Idea Cellular who have additionally acquired a new 4G SIM, according to a survey done Mogae Incelligence study.
According to the findings, there is very little evidence of users porting from one operator to another (less than 10%).
More than a third of 4G users are currently based in Delhi, Mumbai, Chennai and Kolkata, but the next wave will be witnessed in tiers 1 and 2 cities. The study said that 23% of 4G users are currently based in tier 2 cities.
Around 30.3% of 4G users are in rural India – rich farmers and rural industrialists, according to a survey done Mogae Incelligence study.
The southern states have taken to 4G faster than the northern ones, especially Uttar Pradesh and Bihar, though the latter are expected to catch up, the study found.
Incidentally, the industry is seeing a ‘leapfrogging’ trend – 21% of those who migrated to 4G were 2G users, who bypassed 3G altogether.
The Mogae 4G study was conducted in the last week of October, 2016. The agency surveyed 8,1444G users across India.
The surveyed 4G users are consuming much more data than they did earlier – much of it on entertainment, travel, luxury, food – and most of them use Android. Most of the data users in Rs 500-Rs 1,000 ARPU band are 4G users.
While most of the early adopters are young males (73%), women consume more data on an average (1,377 MB compared to 1,063 MB for men).
Whatsapp, Facebook and Youtube lead the app parade amongst 4G users. Hotstar is at No.1 for cricket and content. The study found that video viewing has gone up by 102% amongst new switchers to 4G.
“All this shows that 4G users occupy important positions in the Indian spending ecosystem, making them crucial to any brand. They are spending more, consuming more and have embraced technology to make life easier,” Sandeep Goyal, Chairman, Mogae Media, said.
A large number of 4G users travel regularly (21% have flown domestically; 6% internationally in the past 3 months) and most of them (72%) conduct financial transactions on their phones, including shopping (40%), ordering food (39%) and groceries (9%) or buying rail tickets (17%). They seek a good lifestyle, with 20% spending on movies, plays and concerts. A few look for jobs (5%), real estate (3%) and life partners (3%), and avail of healthcare services (15%) or many frequent a gym (32%).
According to the findings, there is very little evidence of users porting from one operator to another (less than 10%).
More than a third of 4G users are currently based in Delhi, Mumbai, Chennai and Kolkata, but the next wave will be witnessed in tiers 1 and 2 cities. The study said that 23% of 4G users are currently based in tier 2 cities.
Around 30.3% of 4G users are in rural India – rich farmers and rural industrialists, according to a survey done Mogae Incelligence study.
The southern states have taken to 4G faster than the northern ones, especially Uttar Pradesh and Bihar, though the latter are expected to catch up, the study found.
Incidentally, the industry is seeing a ‘leapfrogging’ trend – 21% of those who migrated to 4G were 2G users, who bypassed 3G altogether.
The Mogae 4G study was conducted in the last week of October, 2016. The agency surveyed 8,1444G users across India.
The surveyed 4G users are consuming much more data than they did earlier – much of it on entertainment, travel, luxury, food – and most of them use Android. Most of the data users in Rs 500-Rs 1,000 ARPU band are 4G users.
While most of the early adopters are young males (73%), women consume more data on an average (1,377 MB compared to 1,063 MB for men).
Whatsapp, Facebook and Youtube lead the app parade amongst 4G users. Hotstar is at No.1 for cricket and content. The study found that video viewing has gone up by 102% amongst new switchers to 4G.
“All this shows that 4G users occupy important positions in the Indian spending ecosystem, making them crucial to any brand. They are spending more, consuming more and have embraced technology to make life easier,” Sandeep Goyal, Chairman, Mogae Media, said.
A large number of 4G users travel regularly (21% have flown domestically; 6% internationally in the past 3 months) and most of them (72%) conduct financial transactions on their phones, including shopping (40%), ordering food (39%) and groceries (9%) or buying rail tickets (17%). They seek a good lifestyle, with 20% spending on movies, plays and concerts. A few look for jobs (5%), real estate (3%) and life partners (3%), and avail of healthcare services (15%) or many frequent a gym (32%).