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Post by Dilip on Oct 31, 2016 22:04:16 GMT 5.5
Three new TV channels join DD FreeDish bouquet; 24 get extension
NEW DELHI: Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.
The auction was called off on 6 October 2016 because of technical glitches. The new channels which successfully bid for the slots are -- News State Uttarakhand/Uttar Pradesh, 9x Bajao TV, and a teleshop channel.
A DD announcement had earlier said the reserve price per slot is Rs 4.3 crore. FreeDish has not raised its reserve price, although the price for one channel went up to Rs 5.3 crore in an earlier auction. The reserve price had been Rs 3.7 crore till last year but was raised to its present level for the 25th e-auction in January.
The e-Auction was conducted by M/s. C1 India Pvt. Ltd., Noida which also conducted the first stage of the FM Radio Phase III auctions on behalf of Prasar Bharati.
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