Post by Dilip on Dec 9, 2016 23:57:32 GMT 5.5
MUMBAI: Sony Pictures Networks India’s video-on-demand (VoD) platform Sony Liv has unveiled a refreshed brand identity. The renewed brand ethos ‘We Liv to Entertain’ promises to make Sony Liv the ultimate destination for entertainment across genres, screen types and audience preferences. To complement the brand ethos, Sony Liv has also started sporting a new logo that encompasses a spectrum of colours with a youthful, energetic approach.
The company says that the logo represents the brand’s renewed emphasis on filling the lives of viewers with entertainment that covers variety, depth, novelty, relevance and popularity. To create top-of-the-mind recall, the VoD platform has also launched a brand film shot in Romania, the birthplace of modern circus. At the heart of the film is the figure of the eternal entertainer, the clown, and the message is driven home with the refrain ‘Kamaal dikhaana, Kamaal ka kaam hai’ (It’s no mean feat to keep everyone entertained).
Sony Liv EVP and head of digital business Uday Sodhi said, “For the last four years, Sony Liv has enjoyed a pioneering and undisputed leadership position in India’s digital entertainment industry.
As OTT content becomes more ubiquitous, it is time for us to renew our brand focus and differentiate ourselves on the key facets our viewers identify us by—that of providing them rich, stimulating and thought-provoking entertainment. “We pioneered the concept of original web series in the country and have also been instrumental in bringing audiences closer to the most popular sporting action from across the world.
We decided to, therefore, re-energise our brand identity in conjunction with these USPs and clearly establish Sony Liv as the ultimate provider of entertainment, irrespective of screen, genre or audience segment. Our new positioning, ‘We Liv to Entertain’ is sure to connect with one and all.”
The company says that the logo represents the brand’s renewed emphasis on filling the lives of viewers with entertainment that covers variety, depth, novelty, relevance and popularity. To create top-of-the-mind recall, the VoD platform has also launched a brand film shot in Romania, the birthplace of modern circus. At the heart of the film is the figure of the eternal entertainer, the clown, and the message is driven home with the refrain ‘Kamaal dikhaana, Kamaal ka kaam hai’ (It’s no mean feat to keep everyone entertained).
Sony Liv EVP and head of digital business Uday Sodhi said, “For the last four years, Sony Liv has enjoyed a pioneering and undisputed leadership position in India’s digital entertainment industry.
As OTT content becomes more ubiquitous, it is time for us to renew our brand focus and differentiate ourselves on the key facets our viewers identify us by—that of providing them rich, stimulating and thought-provoking entertainment. “We pioneered the concept of original web series in the country and have also been instrumental in bringing audiences closer to the most popular sporting action from across the world.
We decided to, therefore, re-energise our brand identity in conjunction with these USPs and clearly establish Sony Liv as the ultimate provider of entertainment, irrespective of screen, genre or audience segment. Our new positioning, ‘We Liv to Entertain’ is sure to connect with one and all.”
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