Post by Dilip on Sept 29, 2018 16:21:06 GMT 5.5
Sun TV Network’s second Tamil GEC Sun Life targeted at millennials will launch on 7 October.
The network is re-branding its hybrid movie and music channel Sun Life as a GEC with fresh content. The channel, which has been in the works for three months, will have 24 hours of original content a week.
Sun Life will be targeted at youth in 18-30 age-groups. The channel will have a mix of fiction and non-fiction content which will have a high dose of glamour quotient. Reality shows will be an important part of the channel’s programming.
Sun TV, the flagship Tamil GEC of the network, focusses on mass audiences and has more of a family viewing while Sun Life will be a niche GEC offering. This, the network feels, will prevent cannibalisation of audience.
The channel will also help Sun Network to wean away millennial audience from its competitors like Star Vijay, Zee Tamil, and the newly launched Colors Tamil.
The network is re-branding its hybrid movie and music channel Sun Life as a GEC with fresh content. The channel, which has been in the works for three months, will have 24 hours of original content a week.
Sun Life will be targeted at youth in 18-30 age-groups. The channel will have a mix of fiction and non-fiction content which will have a high dose of glamour quotient. Reality shows will be an important part of the channel’s programming.
Sun TV, the flagship Tamil GEC of the network, focusses on mass audiences and has more of a family viewing while Sun Life will be a niche GEC offering. This, the network feels, will prevent cannibalisation of audience.
The channel will also help Sun Network to wean away millennial audience from its competitors like Star Vijay, Zee Tamil, and the newly launched Colors Tamil.